The Business of Jazz in America
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20171102-deshpande-200xHBS Professor Rohit Deshpandé
Global Networking Night

Cultural Entrepreneurship Case Study: Wynton Marsalis and Jazz at Lincoln Center

Co-sponsored with the Harvard Business School Club of Chicago

 

EVENT DETAILS:
DATE: Thursday, November 2, 2017
TIME:  5:30 pm Registration with Wine & Cheese Reception, 6:00 pm Presentation

LOCATION: McDermott Will & Emery, 444 W. Lake Street, 40th Floor, Chicago 60606

PARKING: Recommended parking is at 191 N. Wacker Dr. or 180 N. Franklin.
COST:  HCC Members and their guests: $20/person
          Non-members of HCC: $40/person
          Crimson Passport & Guest Members: FREE
          Crimson Passport Members: FREE

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Join a case discussion about the business of jazz in America. Excerpts from the “Wynton Marsalis and Jazz at Lincoln Center” multimedia case will be shown during the session, featuring video interviews with Marsalis, senior executives at JALC, and audience members. The case covers the history of jazz music, the evolution of the music industry, and changing tastes of consumers. How can the declining interest in, and sales of, jazz music be reversed? What is the role of Wynton Marsalis and of Jazz at Lincoln Center in this context? And what are the lessons for arts and cultural institutions worldwide and for cultural entrepreneurs? Note: The Wynton Marsalis and Jazz at Lincoln Center case discussion will be based on a video case shown live in the classroom; no pre-reading or viewing is required.

Click here for more information about the Wynton Marsalis case study

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School, where he has been teaching in the Program for Leadership Development, the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and first year marketing in the MBA program as well as a doctoral seminar in marketing management. He is the faculty chair of the Global Colloquium for Participant-Centered Learning and coordinator for Marketing faculty recruiting, and has previously been coordinator for Marketing doctoral program admissions, and faculty chair of the Strategic Marketing Management  executive program at Harvard Business School. In addition to teaching marketing, he was a part of the design and delivery team that created the Leadership and Corporate Accountability (LCA) MBA required course at HBS focusing on ethics and corporate governance and was faculty chair of the LCA in India executive program. In 2008-2009 Deshpande was recognized as the Henry B. Arthur Fellow for Business Ethics and in 2015 received the Robert F. Greenhill award for outstanding contributions to the HBS community.

Click here for more information about Professor Rohit Deshpandé

In addition to the Professor's presentation, HBSCC is celebrating Global Networking Night!

Make new connections. See old friends. Explore opportunities.

There will be dedicated networking time so you can get connected – welcome recent graduates and meet other alumni in Chicago at this relaxed and fun evening!

EVENT DETAILS:
DATE: Thursday, November 2, 2017
TIME:
5:30 pm Registration with Wine & Cheese Reception
6:00 pm Presentation
7:00 pm Networking - GNN

LOCATION: McDermott Will & Emery, 444 W. Lake Street, 40th Floor, Chicago 60606
ADVANCE REGISTRATION REQUIRED. Visitors must present a valid photo ID to building security on the plaza level. After checking in with security, please proceed to the 40th floor, the Firm’s main lobby.
Check in on 40th floor, stair access to 41st floor. Please advise in advance if you require elevator access to 41st floor.
PARKING: Recommended parking is at 191 N. Wacker Dr. or 180 N. Franklin.
COST:
HCC Members and their guests: $20/person
Non-members of HCC: $40/person
Crimson Passport & Guest Members: FREE
Crimson Passport Members: FREE

CANCELLATION POLICY: All cancellations must be received two (2) business days BEFORE the event or the attendee who made the reservation may not receive a refund, regardless of participation, due to costs associated with the reservation.

Membership: Join the Club!