Tim Calkins, Clinical Professor of Marketing, Kellogg
Annual Super Bowl Advertising Review
Tim is a clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing decisions in the full-time, part-time and executive MBA programs. He is co-academic director of Kellogg's branding program.- click here to read more about Tim Calkins
The 2017 Super Bowl promises to be another remarkable marketing event, featuring many of the best advertisers in the world. This year, companies are paying over $5 million for each thirty second spot.
Join Tim Calkins for a look at the highs and lows of this year's Super Bowl advertising. Who did well? Who missed? And what does all this mean for business leaders?
About Our Speaker
Tim Calkins, HBS MBA'91, is clinical professor of marketing at Northwestern University’s Kellogg School of Management. He is the author of Breakthrough Marketing Plans and co-editor of Kellogg on Branding. Tim teaches marketing strategy, branding and biomedical marketing. Tim is a widely cited expert on marketing issues; he has been quoted in all the major newspapers and appeared on CBS, ABC, NBC, Fox and other major media outlets. He has led the Kellogg Super Bowl Advertising Review for the past seven years.
Tim began his career at Booz Allen and Hamilton and spent 11 years in marketing at Kraft Foods. He started teaching at Kellogg in 1998. In 2006 Tim received the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management. Tim received his B.A. from Yale before attending HBS.
DATE: Wednesday, February 8, 2017
TIME: 7:30 - 9:00 AM Continental Breakfast with Presentation
Continental Breakfast includes: freshly baked large muffins, scones, bagels, and pastries served with fresh fruit medley, and fresh squeezed orange juice.
Coffee and other non-alcoholic beverages provided.
LOCATION: McDermott Will & Emery, 227 W. Monroe St., 45th Floor, Chicago
DUE TO SECURITY MEASURES, ADVANCE REGISTRATION REQUIRED, NO WALK-INS.
Reservations will be held at the door. You must have Photo ID upon entering the building for security purposes.
Please note that unless you are a non-alumnus/a, or just arrived in the Chicago area you are in our database. Therefore you MUST LOG-IN, using your " HarvardKey" username and password (not necessarily your post.harvard email address), before completing your ticket purchase, otherwise you will create a redundant record and will have to enter all your contact information again.
CANCELLATION POLICY: All cancellations must be received during normal business hours, 2 business days prior to the event or the attendee who made the reservation will be charged due to costs associated with the reservation and/or the event itself, regardless of actual participation.
When: Wednesday, 02/8/17 at 7:30am - 9:00am | iCal
McDermott, Will & Emery
227 W Monroe 45th floor
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