norton--michael-imageHarvard Connection - Prof. Michael I. Norton - Dec 14

   FAN - Family Action Network
   New Trier High School (Northfield Campus)
   7 Happ Rd., Northfield


    Acclaimed HBS Professor of Marketing


   Michael I. Norton, AM '14


    will be speaking on


"Happy Money: The Science of Happier Spending"

Event Details:

Date:        Wednesday, December 14, 2016

Time:        7:00 p.m.

Location:  New Trier High School (Northfield Campus), Cornog Auditorium, 7 Happ Rd., Northfield

Cost:         Free and open to the public; first-come, first-served; no reservation needed

Sponsor:   FAN - The Family Action Network


Can money buy happiness? Michael I. Norton, Ph.D. certainly thinks so - if you follow five core principles of smarter spending. Prof. Norton is the co-author of Happy Money: The Science of Happier Spending. The book provides five research-based principles designed to help people use their money in happier ways (whether they have a little or a lot of it), and is full of recent research and examples that range from how individuals gain happiness by choosing "experiences over stuff" to how companies seek to create happier employees or "happier products" for their customers. We'll learn why we should be giving more money to charity, why commercials make TV better, and why we'd be just as happy driving a Ford escort as a BMW.
Prof. Norton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, and is a member of Harvard's Behavioral Insights Group, launched in 2013 to bring together Harvard's outstanding group of decision research scholars, behavioral economists, and other behavioral scientists to focus their energies on improving how decisions are made, both by leaders and by individuals. In 2012, he was selected for Wired Magazine's "Smart List" as one of "50 People Who Will Change the World" and his TEDx talk, "How to Buy Happiness," has been viewed more than 3 million times. His work has been covered in media outlets such as The Economist, the Financial Times, the New York Times, the Wall Street Journal, and the Washington Post. Prior to joining Harvard Business School, Prof. Norton was a Fellow at the MIT Media Lab and MIT's Sloan School of Management.
Prof. Norton's talk is the first in an occasional series of FAN presentations guest curated by previous FAN speakers, in this case, Dacher Keltner, Ph.D., Professor of Psychology at the University of California, Berkeley and the Faculty Director of UC Berkeley's Greater Good Science Center. Prof. Keltner spoke for FAN last May, and suggested Prof. Norton as an excellent fit for our community. "I couldn't ask for a higher compliment than to be recommended by Dacher. He is one of my favorite social scientists - through both his research and the example he sets in his own life, he challenges us to be kinder, wiser people," says Prof. Norton.

Harvard Club office:

Tel:       1-847-256-1211